Thinking about opening a brewery? Start with this video class to learn the basics about:
And much more!
About Joe Fisher and the Course
Preparing to Open
Which Direction Should You Go?
Approaching Banks
How to Put Together Your Business Plan
Using Kickstarter
Where to Crowdfund
License Overview
Common Legal Challenges
Trademarking
How to Choose Your Location
What to Serve and Why
Recipe Development
Scaling Recipes
Selecting Ingredients
Ingredient Choice
Playing the Hops Market
The Growth of Specialty Malts
Quality at Scale
The Importance of Quality
Defining a Sensory Program
Which Equipment Should You Go With?
Right-Sizing Your Brewhouse
Kegs
Packaging Your Beer
Cans: The Fastest-Growing Packaging Choice
What to Look for When Selecting a Canning Machine
At the Core of Every Great Brand Is Values
Choosing Your Market
Defining a Niche
Building Emotional Investment: The Importance of Storytelling
Visual Identification and Rebranding
Color Strategy
Product Naming
Branding Challenges
Overview
The Case for Growing Bigger by Going Smaller
Taproom & Brewery Design
Point of Sale System
Customer Service
What Segment is Right for You?
The Ways to Go Pro
Is Opening a Brewery Right for You?
Thanks from Joe
The Video Production
All Courses, Advanced
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