About This Course

Thinking about opening a brewery? Start with this video class to learn the basics about:

  • Putting together a business plan
  • Securing financing
  • Permitting and licensing
  • Selecting equipment
  • Selecting ingredients
  • How to build a brand
  • Sizing for profitability

And much more!

Course curriculum

  • 01

    About

    Show Content
    • About Joe Fisher and the Course

    • Preparing to Open

  • 02

    How to Finance Your Brewery

    Show Content
    • Which Direction Should You Go?

    • Approaching Banks

    • How to Put Together Your Business Plan

  • 03

    Crowdfunding

    Show Content
    • Using Kickstarter

    • Where to Crowdfund

  • 04

    Federal and State Licensing

    Show Content
    • License Overview

    • Common Legal Challenges

    • Trademarking

  • 05

    Selecting Your Location

    Show Content
    • How to Choose Your Location

  • 06

    Selecting Which Beers You Serve

    Show Content
    • What to Serve and Why

  • 07

    Recipes

    Show Content
    • Recipe Development

    • Scaling Recipes

  • 08

    Ingredients

    Show Content
    • Selecting Ingredients

    • Ingredient Choice

    • Playing the Hops Market

    • The Growth of Specialty Malts

  • 09

    Quality

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    • Quality at Scale

    • The Importance of Quality

    • Defining a Sensory Program

  • 10

    Choosing Your Equipment

    Show Content
    • Which Equipment Should You Go With?

    • Right-Sizing Your Brewhouse

    • Kegs

  • 11

    Packaging

    Show Content
    • Packaging Your Beer

    • Cans: The Fastest-Growing Packaging Choice

    • What to Look for When Selecting a Canning Machine

  • 12

    Building a Successful Brand

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    • At the Core of Every Great Brand Is Values

    • Choosing Your Market

    • Defining a Niche

    • Building Emotional Investment: The Importance of Storytelling

    • Visual Identification and Rebranding

    • Color Strategy

    • Product Naming

    • Branding Challenges

  • 13

    Sizing for Profitability

    Show Content
    • Overview

    • The Case for Growing Bigger by Going Smaller

  • 14

    Taproom

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    • Taproom & Brewery Design

    • Point of Sale System

    • Customer Service

  • 15

    Choosing Your Market

    Show Content
    • What Segment is Right for You?

  • 16

    The Path to Going Pro

    Show Content
    • The Ways to Go Pro

    • Is Opening a Brewery Right for You?

  • 17

    Thank You

    Show Content
    • Thanks from Joe

    • The Video Production

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