Course Reviews

Ricardo Fernandes

“Great lesson and great presentation. Joe does a very good job presenting the material and is very passionate about his business. I got many take aways and go do's from the material. Well worth the review.”

“Great lesson and great presentation. Joe does a very good job presenting the material and is very passionate about his business. I got many take aways and go do's from the material. Well worth the review.”

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Craig Tyler

“very helpful, a lot of good information and incite into building a brewery”

“very helpful, a lot of good information and incite into building a brewery”

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Peter Myers

“This course offered some great insight into the issues, troubles, and joys of opening your own brewery. One should take special note of the importance of being business savvy, or adopting a business savvy partner, in order to craft a successful br...”

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“This course offered some great insight into the issues, troubles, and joys of opening your own brewery. One should take special note of the importance of being business savvy, or adopting a business savvy partner, in order to craft a successful brewing business. While some of the content is very specific to brewing law and compliance within the United States, there is plenty of knowledge within for budding or prospective microbrewery owners from other areas of the globe to be worth investing their time in completing this course.”

→Read Less

About This Course

Thinking about opening a brewery? Start with this video class to learn the basics about:

  • Putting together a business plan
  • Securing financing
  • Permitting and licensing
  • Selecting equipment
  • Selecting ingredients
  • How to build a brand
  • Sizing for profitability

And much more!

Course curriculum

  • 01

    About

    Show Content

    • About Joe Fisher and the Course

    • Preparing to Open
  • 02

    How to Finance Your Brewery

    Show Content

    • Which Direction Should You Go?

    • Approaching Banks

    • How to Put Together Your Business Plan
  • 03

    Crowdfunding

    Show Content

    • Using Kickstarter

    • Where to Crowdfund
  • 04

    Federal and State Licensing

    Show Content

    • License Overview

    • Common Legal Challenges

    • Trademarking
  • 05

    Selecting Your Location

    Show Content

    • How to Choose Your Location
  • 06

    Selecting Which Beers You Serve

    Show Content

    • What to Serve and Why
  • 07

    Recipes

    Show Content

    • Recipe Development

    • Scaling Recipes
  • 08

    Ingredients

    Show Content

    • Selecting Ingredients

    • Ingredient Choice

    • Playing the Hops Market

    • The Growth of Specialty Malts
  • 09

    Quality

    Show Content

    • Quality at Scale

    • The Importance of Quality

    • Defining a Sensory Program
  • 10

    Choosing Your Equipment

    Show Content

    • Which Equipment Should You Go With?

    • Right-Sizing Your Brewhouse

    • Kegs
  • 11

    Packaging

    Show Content

    • Packaging Your Beer

    • Cans: The Fastest-Growing Packaging Choice

    • What to Look for When Selecting a Canning Machine
  • 12

    Building a Successful Brand

    Show Content

    • At the Core of Every Great Brand Is Values

    • Choosing Your Market

    • Defining a Niche

    • Building Emotional Investment: The Importance of Storytelling

    • Visual Identification and Rebranding

    • Color Strategy

    • Product Naming

    • Branding Challenges
  • 13

    Sizing for Profitability

    Show Content

    • Overview

    • The Case for Growing Bigger by Going Smaller
  • 14

    Taproom

    Show Content

    • Taproom & Brewery Design

    • Point of Sale System

    • Customer Service
  • 15

    Choosing Your Market

    Show Content

    • What Segment is Right for You?
  • 16

    The Path to Going Pro

    Show Content

    • The Ways to Go Pro

    • Is Opening a Brewery Right for You?
  • 17

    Thank You

    Show Content

    • Thanks from Joe

    • The Video Production

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